MODULR Marketing | This Should Have Been an Email

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Oliver Buchannon

MODULR Marketing

Just keep going

May 1, 2026

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1 min read

Just keep going

The most common thing we hear from newsletter operators.

MODULR Marketing

I Analyzed 50 of the Best Email Hooks. Here Are the 7 Patterns.

Apr 16, 2026

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3 min read

I Analyzed 50 of the Best Email Hooks. Here Are the 7 Patterns.

Steal these hook patterns for your next newsletter.

MODULR Marketing

When your email list gets hijacked (here's what to do)

Apr 10, 2026

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2 min read

When your email list gets hijacked (here's what to do)

This is a masterclass in crisis comms.

MODULR Marketing, +1

The three mistakes that make readers delete your emails

Feb 26, 2026

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6 min read

The three mistakes that make readers delete your emails

And how to avoid them.

MODULR Marketing

Don't waste your best moment with a new subscriber

Feb 19, 2026

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7 min read

Don't waste your best moment with a new subscriber

We read 30 welcome emails. Here's what separates the ones that work.

MODULR Marketing

“Happening tomorrow.” Who wrote it better?

Feb 5, 2026

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4 min read

“Happening tomorrow.” Who wrote it better?

Two real emails go head-to-head

MODULR Marketing