I talked to 100 founders. None think about email.

I just spent 4 days in Cabo with 100+ founders.

You want to know what none of them said?

"I think about my emails every day."

Not one.

They talked about product. About hiring. About cash flow. About their kids, their health, their anxiety about where the next deal is coming from.

One guy I spoke to is putting on "Pitch your friend" events for single people. Another does robotics safety engineering. Another duo runs a blood bank for cats and dogs. All so different!

They all use email. Most of them even use it for marketing. But in their minds, email is just... there. Running in the background. Something they know they should care about but don't have bandwidth for.

And that's exactly why it still converts.

Everyone's obsessing over the shiny stuff. The algorithm. The viral moment. The rebrand. The new homepage that'll definitely fix everything this time. (We've definitely never done that.)

Meanwhile, email is sitting there like a loyal employee who shows up every day, does the work, and never complains.

Google algorithm change, your emails still go out.
Budgets cut for paid ads and AEO, but your emails are still running.

But are you even reading what you team sends? If you do, you're playing on easy mode.

While your competitor's marketing team debates whether to pivot to TikTok, you rewrite your welcome sequence.

We did this last month for a client. Their welcome sequence was okay but not converting very well. We rewrote it in an afternoon. Engagement jumped 38%. They closed 12 new clients in the next 30 days from that sequence alone. And it will do the same this month and the next month without anyone touching it.

Next, while everyone's chasing the algorithm, you actually read the emails your team sends and realize half of them have no clear ask. You fix that. Revenue goes up.

While the founder next to you at the conference explains their elaborate growth loop, you notice their emails sound like they were written by a committee (or last year's AI model yikes).

Yours don't. You win.

This isn't complicated. It's just ignored.

The founders I talked to just never made email a priority. It's on their "eventually" list, right between "redo the investor deck" and "fix that bug from September."

But your email list is your most valuable owned asset. You built it. You control it. No algorithm can take it away. And right now, most companies are treating it like a dusty old file they'll get to eventually—right after fixing that bug from September.

So here's my challenge for you. This week, read the last 5 emails your company sent. Not skim. Actually read them, like a customer would.

Ask yourself: Would I open this? Would I read past the first line? Would I do what it asks?

If the answer to any of those is "probably not" then that's your edge hiding in plain sight.

The bar is so low. Clear it.

If you read this email and thought 'yeah, our emails probably have this problem'. Book 30 minutes here and we'll show you exactly where your emails are leaving money on the table. Spots fill fast and March is almost gone.

— Braden & Jon
MODULR Marketing

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